Who we are

Customer Centric

We are a supplier that believes in adding lasting and significant value to its customer relationships. Our experienced, motivated and responsive team has been trusted by customers to deliver expert knowledge, flexible service, and on-time delivery for almost 30 years. Customers come to The Alternative Steel Company for our unrivalled stock levels, superior processing facilities, combined with access to the Amari Metals Engineering Group (AMEG) network.

We place each and every customer at the centre of our business, regardless of the size of the account. As part of our commitment to delivering value to customers we strive to provide the highest possible standards of service, offer an unrivalled level of in-stock cold formed and hot formed sections, and provide fast, cost-effective solutions to most structural cutting and processing requirements.

By keeping more sizes and lengths of circular, square and rectangular hollow steel sections in stock than other suppliers in our specialist field, The Alternative Steel Company customers benefit from less waste and have more options as a result.

In addition to a wide range of products, we offer cutting and wider processing services including laser profiling, and shot-blasted and primer painted goods. We also provided goods packed/identified in kit form to meet customers' precise requirements.

We take pride in our 95% ‘on time, in full’ delivery rate, and in recognition of our commitment to continuous improvement we have set our sights on a new target of 98%.